Offer

/ Brand Strategy

Brand strategy is a plan that shapes how the brand is perceived by the audience. It encompasses goals, values, identity, and communication. It aims to build the brand's image and customer loyalty. Consistency and adaptation to the market are important.

/ Creative Design

Successful visual design is the art of combining creativity and technique. It is an important element of graphic design and marketing that aims to create a positive impression and effective communication.

/ Marketing

Effective marketing is the key to success. Through planning, targeting, and effective communication, we build the brand, acquire customers, and increase sales. Analyzing the results adjusts campaigns to market needs, ensuring long-term success.

/ Direct Marketing

Direct marketing is direct interaction with customers. It uses emails, letters, phones, and online channels to deliver personalized offers. It is an effective way to reach, analyze responses, and measure marketing results.

/ Brand Strategy

Every brand has its unique character and is at a specific stage of development. Each of these stages is governed by its own rules and requires a radically different approach. We provide comprehensive support at each of the following stages.
01.

New Brand

Branding. The task of a new brand, just entering the market or in the initial growth phase, is to gain acceptance among buyers. We will help you define a unique positioning and create a distinctive image for your company, product, or service.

In the initial phase of development, rapid growth requires the attention of buyers, which branding helps to attract and retain. The new brand package focuses on quickly capturing attention and securing a suitable position in the hearts and minds of customers.

We build brands in a way that makes customers, employees, and investors feel like they are all part of the same ecosystem. If we want to increase the likelihood that customers will choose the brand here and now, we need to focus on differentiation while maintaining consistency. Such an approach improves the efficiency of marketing over time and helps in growth.

A new brand needs to gain acceptance among customers. We offer assistance in determining positioning and creating a unique image for your company, product, or service. Our new brand package attracts attention and establishes a position in the hearts of customers. We build brands that create a cohesive ecosystem for customers, employees, and investors. Our goal is to differentiate the brand and maintain consistency, which enhances marketing effectiveness and aids in development.

Our offering for new brands:

Brand Strategy

An effective brand strategy directly translates into faster achievement of the company's business goals. It is the foundation that determines how the brand is built and communicated. During workshops, we will define what makes your brand appear authentic, and based on data, we will determine how it differs from the competition. The strategic process includes analyzing the competition, trends, current and future consumer needs, defining the brand's vision, architecture, core, personality. We also assist in determining favorable positioning and the associated communication strategy.

Brand Name and Slogan

A good name is an invaluable asset. Discovering that one word which is light and easy to remember holds great potential. It supports the brand's image and sets it apart from the competition. A good name, along with a suitable slogan, represents a promise while allowing for brand expansion. We create names for products, services, initiatives, or programs, taking into account legal restrictions and domain availability. For each developed name, we provide a semantic analysis and typographic potential assessment. We consider names in a broad context, taking into account the linguistic associations the brand may enter in the future, and we analyze historical, social, and cultural connotations.

Logo and his Environment

The symbol is the visual essence of the brand identity. Its character encompasses: color, shape, as well as appropriately chosen fonts. We ensure that even the often imperceptible elements at first glance come together to create a harmonious whole.

Verbal Identity

Brands speak, communicate, and exist through words. We create a unique brand language. We ensure that the words and language used by the brand are associated positively, set the brand apart from the competition, and are tailored to the current needs and situations of the brand's audience.

Visual Identity

A visual identity system is a practical tool for building a consistent image. A good VIS is characterized by flexibility, tailored to the company's needs.

The result of our work is a simple guide that can be used by any company employee. The developed system includes a detailed description of key marketing materials and guidance on how to evolve the system to ensure that subsequent materials remain consistent with what we have established.

Website and Digital Branding

In the online world, it's the user who makes the decisions. That's why we design websites that understand their visitors. We implement the graphic design on a test server.

We create graphics for social media and advertisements, provide advice on where a new brand should be present, what actions to take, and what to avoid. The designed message is clear, information is quickly accessible, and user experiences align with what the brand wants to convey.

Printed and Digital Materials

Depending on the industry and brand's needs, it communicates with the environment in a traditional way (catalogs, price lists, annual reports) or relies on a presence in the virtual world – new technologies, in the form of interactive presentations, animations, or video. We design templates for printed and digital materials with the brand's visual language, making the brand instantly recognizable.

Packaging Design

Good packaging protects, promotes, builds brand awareness, and supports product sales. The shelf is the most competitive marketing environment, so it's crucial for the packaging to catch the customer's eye, stand out from the rest while remaining consistent within the product line.

We take care of the visual aspect of the packaging and also handle structural design because shapes are the brand's most powerful assets. We oversee the entire process, from concept to mock-ups, to preparing proofs, ensuring a secure, realistic outcome.

Collaboration with a Patent Attorney

The safety of the brand, guaranteed by the protection of the trademark, is the foundation for building competitive barriers. That's why we collaborate with an experienced patent attorney's office. The names and marks we design undergo preliminary conflict analysis in the Polish and EU industries. This ensures that the presented names and marks can be registered even before the client initiates the registration process.

Brand Management

We accompany the brands we design at every stage of project implementation. We collaborate with manufacturers and printers with various profiles and specializations. We provide advice on subcontractor selection and technical solutions. We ensure that the client knows what results to expect during future independent cooperation with contractors. We support the company in creating a consistent brand image.

02.

Brand in Development

Refreshing. In the life of every strong brand, there comes a time when its image no longer keeps up with its development. Together, we will determine the brand’s equity it has built and devise ways to continuously strengthen its competitive position.

A well-designed brand is a guarantee of maintaining long-term competitive advantage. However, a brand that does not keep up with the organization’s development can become a burden. When is the right time for changes?

Brands that are repositioning themselves require revitalization. Product portfolios expand, and it becomes increasingly challenging to manage the volume of offerings. The company changes its status or debuts on the stock market. Refreshing the identity also awaits merging companies and those that are no longer solely engaged in what they did at the beginning of their operations.

We will help you determine the brand equity the company has built over time and ways to strengthen it while simultaneously communicating new content and the change that has occurred or will take place in the near future.

Strong brands sometimes need a refresh to keep their image in line with their development. Together, we will determine the brand’s equity and methods to strengthen its competitive position. A well-designed brand maintains long-term advantage, but if it doesn’t keep pace with the organization, it can become a burden. It’s helpful to identify the right time for changes. Refreshing the identity also applies to a brand that is changing its positioning, expanding its product portfolio, or changing its status. We will help you define the company’s brand equity and methods to strengthen it while communicating new content and future changes.

Our offering for brands in development:

Visual Audit

Together, we will conduct a detailed review and analysis of all the materials that the company uses daily. The visual audit also includes measuring the brand's distinctive assets. We also examine the metrics that the organization currently measures.

We try to experience the brand ourselves to see the world through the eyes of the end-users of products or services associated with the brand. We identify key assets or uncover what they could become. The visual audit concludes a series of meetings presenting to those who are not yet convinced about the change the points where the brand is losing and ways to address this ad hoc.

Portfolio Cleanup

Together, we will conduct a detailed review and analysis of all the materials that the company uses daily. The visual audit may also include measuring the brand's distinctive assets and reviewing the metrics that the organization currently measures.

We try to experience the brand ourselves to see the world through the eyes of the end-users of products or services associated with the brand. We identify key assets or uncover what they could become. The visual audit concludes a series of meetings presenting to those who are not yet convinced about the change the points where the brand is losing and ways to address this ad hoc.

Lifting / New Logo

Visual identification system is much more than an aesthetic symbol, yet the logo is most often the starting point for standardizing the brand. We specialize in designing symbols that carry the essence of your brand.

An image is the fastest way to communicate, and the logo is the most frequently appearing symbol of the brand promise. We make sure that your logo always remains clear, acquires a timeless form, is easy to remember, and inexpensive in everyday use.

Optimizing the System / New System

The conclusions from the visual audit are directly transferred to the design of a new visual identification system. The result of our work is a set of several logical principles that can be easily applied to various materials. We develop standards that, when consistently applied, lead to the effect of coherence and strengthen the brand.

What sets our systems apart is the simplicity of the message and user-friendliness. The brand will be recognized even when you cover the sign, blur its graphic materials, crumple the leaflet, and throw it in the trash. At a glance, the graphics leave no doubt about which brand you're dealing with.

Change Management and Implementation

The new rules of the visual identification system are usually introduced gradually. Redesigning focuses on key areas of the brand's presence and touchpoints: digital space, printed materials, packaging lines, and small architecture. Informing other employees about the upcoming change is preceded by a survey that assesses the knowledge and attitudes of the teams regarding new challenges. We conduct presentations that familiarize people with the changes and teach them how to use the new guidelines. The presence of an external person is especially important when the first doubts appear among people.

Brand Manual

The identification system is a set of rules and consistently designed patterns. The guide describing these rules should be accessible to everyone and a practical tool for building visual coherence. We ensure that the SIWs we create are not lacking in flexibility – the manual must prove useful in practice.

A good manual cements the desired brand identity among employees and a broad range of external audiences. Practically anyone can use and apply it without significant knowledge of design principles or branding experience.

Brand Management

Ensuring the continuity of what has been developed is crucial for the success of the change. We partner with brands we have designed for as long as necessary to enable the internal teams of our clients to work independently. We support companies in managing their brands, evaluate the work of agencies, and teach internal graphic departments how to develop the system consistently. We advise on choosing subcontractors and technical solutions.

03.

Brand in Crisis

Rebranding. The process can be an opportunity to reshape the brand’s image while reducing the company’s marketing service costs through standardization, which facilitates expansion and the rapid introduction of new offerings.

In competitive markets, a good product alone is often insufficient. During a crisis, customers tend to choose brands with a credible image. Therefore, when business growth slows down, it’s worthwhile to ask a few questions.

How to grow despite unfavorable external conditions? What will help the brand withstand the crisis? Can we keep up with the rapidly evolving environment? Does our strategy need adaptation to changing times?

Are we effectively showcasing the brand’s values? We also talk about a brand crisis when problems arise within the organization – when marketing requires significant investments, but the brand fails to achieve its image-related goals.

Rebranding offers an opportunity to transform the brand’s image and reduce marketing costs through standardization, facilitating expansion and the rapid introduction of new offerings. In competitive markets, good products alone are not enough. In a crisis, a credible brand image attracts customers. It’s important to ask questions: How to grow despite unfavorable conditions? How to withstand the crisis? Are we keeping pace with the changing environment? Does the strategy need adjustment to fit the new times? Are we effectively highlighting the brand’s values? A brand crisis can also occur internally when marketing fails to achieve image-related goals despite significant investments.

Our offering for brands in crisis:

Diagnosing the Sources of Crisis

For brands that have been present in the consumers' consciousness for years, sometimes it's enough to simply align the brand with the current needs of the buyers. However, when the causes of the crisis run deeper, the situation requires a comprehensive approach.

During a crisis, the basis of action involves research, marketing audits, visual audits, to identify the points at which the brand is losing ground.

Redefining Strategy

A crisis dictates new rules of the game, and it's a great art to determine well what our brand can offer to a broad audience under current conditions. It's also essential to understand the actions that the competitive, legal, or cultural environment allows at the moment.

In times of crisis, we assist the brand in rediscovering and redefining everything that makes it unique, especially in the context of evolving market preferences and the environment in which it must compete for a stronger position. The brand planning process allows us to specify its strengths and unique character, which, when translated into a specific creative solution, will give the brand an entirely new distinctiveness.

Lifting / New Logo

Although people primarily communicate verbally, they interpret reality through what they see. As a result of evolution, we rely mainly on sight, recognizing shapes and gestures. That's why it's essential to manifest changes primarily in a visual aspect.

A new logo will evoke a new brand message and implant information in the observer's mind about how the brand is changing and changing for the better. A good logo alone is not enough for the change to be effective. However, it should be one of the first new visual experiences for the audience.

New Visual and Verbal Identity

Changes can affect the name, logo, color scheme, and the company's slogan. It can also happen that a well-designed, previously used symbol remains untouched, and what undergoes streamlining is the brand image. In an era of dynamic transformations, where marketing can no longer be planned for years, the brand serves as a universal guarantee of consistent product or service quality. That's why we emphasize standardization in the rebranding process. Logical and flexible consistency principles, through daily application, will build the core around which all the organization's marketing activities are planned.

Implementation and Change Management

New rules for the visual identity system are usually introduced in an evolutionary manner. Redesign affects key areas of the brand's presence and touchpoints sequentially: the digital realm, printed materials, packaging lines, and small architecture. Informing other employees about the upcoming change is preceded by a survey that assesses the knowledge and team moods regarding new challenges. We conduct change-friendly presentations and teach how to apply the new guidelines. Having an external person present is especially important when the first doubts arise among the team. We believe that it's the strategists and designers who are best equipped to answer all the questions from the team working on the brand.

Brand Manual

In times of crisis, a brand needs to be distinctive. At Moderna, we place special emphasis on the visual aspect of the brand and its consistency. We ensure that the brand communicates the content we have selected. Every detail must be perfect, and the design principles for individual materials and the development of the identity system are collected and described in the manual. However, just having the manual is not enough. Our manuals serve as practical tools that can be applied by anyone, making the process of building visual consistency no longer a significant challenge for both marketers and graphic departments or external agencies.

Brand Management

In times of crisis, excellent quality and absolute consistency of each project become strong distinguishing factors. That's why we stay with brands in crisis for the long term. We ensure that the 'look and feel' we develop together doesn't fade over time or become distorted. We support companies in brand management, ensuring that the brand truly builds a new, strong, and positive relationship with its audience.

/ Creative Design

Successful visual creation is the art of combining creativity and technique. It is an essential element of graphic design and marketing, aimed at building a positive impression and effective communication.

Whether you need new illustrations, professional photographs, or a publishing project, we are ready to meet your expectations. Contact us to start the advertising creation that effectively promotes your brand and captures customers’ attention.

We offer, among other things:

Illustration
Infographics
Photo sessions
Film production
Publishing projects
Corporate publications
Annual reports
Corporate magazines
Consumer magazines
Corporate illustration database
Photo styling
Websites and applications
UX & UI
Visual Identity System
Packaging”

/ Marketing

Effective marketing is the key to success. Through planning, targeting, and efficient communication, we build a brand, acquire customers, and increase sales. Analyzing the results adjusts campaigns to market needs, ensuring long-term success.

In today’s digital world, online marketing plays a crucial role. Our experienced team of internet marketing specialists will assist you in crafting an online strategy, including SEO, social media advertising, email marketing campaigns, content creation, and more. We harness the power of the internet to enhance your visibility, drive website traffic, and convert it into conversions.

However, we don’t forget traditional marketing methods. Our services also encompass offline marketing, such as designing and printing advertising materials like flyers, posters, banners, catalogs, as well as event and exhibition organization. This allows us to reach your target audience, whether they are online or offline users.

Our goal is to provide you with a comprehensive marketing approach that combines the best online and offline practices to effectively promote your brand, build brand awareness, and attract new customers. Contact us to start creating a cohesive marketing strategy that will bring you success both online and offline.

We offer, among other things:

Offline and online advertising campaigns
Full Social Media management
Corporate event organization
Concert organization
Exhibition organization”

/ Direct Marketing

Direct marketing is the direct interaction with customers, utilizing emails, letters, phone calls, and online channels to deliver personalized offers. It’s an effective means of reaching, monitoring responses, and measuring marketing results.

We invite you to take advantage of our comprehensive direct marketing offerings, enabling direct communication with your customers. Our strategy is based on delivering personalized messages and offers through various communication channels. The aim of our direct marketing is to generate specific responses, such as purchases, newsletter sign-ups, website visits, and participation in promotions.

Our direct marketing solutions allow for message personalization, precise targeting, and result monitoring while maintaining reasonable costs. In the dynamic world of online marketing, flexibility and creativity are crucial for effectively reaching customers and building lasting relationships. For us, the key to success is understanding your customers’ needs and behaviors and tailoring communications to them. We are ready to assist you in achieving your marketing goals through direct marketing.

We offer, among other services:

Classic Direct Mail

Traditional mailing sent in envelopes of any shape, containing a personalized letter and promotional materials such as brochures, coupons, gifts.

Premium Direct Mail

Made from high-quality materials, enhanced with sensory elements, scratch-offs, labels, sound and light modules.

Self-mailer

Cost-effective advertising mailer that serves as both an envelope and a letter.

Postcard

A simple yet impactful way to showcase a product, especially when using decorative paper with texture.

Sampling

Small paper-made products that enhance the message and invite engagement, thus building brand awareness and its image.

Unaddressed Mail

Expands outreach to new customer segments through distribution at specific times and locations.

Sensory Marketing

Materials for promoting services and products that engage the senses, creating an emotional connection between the customer and the brand.

Collaboration

Got a project?
Let’s talk.