l’amie Paulette

The bakery l’ami Paulette, located in the suburbs of Paris, creates a unique visual identity that reflects a passion for homemade pastries. Understanding that the goal is to create authentic and delicious pastries was essential when designing the visual identity.

The l’ami Paulette logo is distinctive and cheerful. It features a stylized illustration of a smiling woman’s face. This character exudes warmth, hospitality, and a passion for baking. The wheat sheaves emphasize the connection to homemade baking.

Typography was carefully chosen to underscore the bakery’s traditional character. The letter design is balanced, elegant, and evokes handmade elements. The font used is readable and easy on the eyes, making the name l’ami Paulette easily recognizable.

The design of l’ami Paulette’s product packaging is simple yet elegant. It uses natural materials like paper and cardboard to emphasize the connection to tradition and nature. Additionally, subtle patterns are added to the packaging, evoking pastry traditions such as braids or small mushrooms.

The entire visual identity of the l’ami Paulette bakery network aims to create an atmosphere of warmth and family comfort. Through its unique style, this bakery wants to be associated with authentic, delicious, and homemade pastries.