The architectural project of 2007 was not fortunate in terms of its image. A lack of clear identification and information chaos within the center led to a diminished perception of the center as a product with specific standards. The center required (in 2010) the creation of a new comprehensive identity, giving it a new genius loci.
The name of the center is directly derived from the name of the market that existed in this location before the facility was built. To emphasize and expand the semantic field, we referred to the district of New York – a place of strong contrasts, dynamic life, and modern art.
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A charismatic place that is the cradle of pop art, a movement that plays with mass consumption. Vibrant colors and full of contrasts, a distinctive style that lingers in the memory of the audience. Simple things elevated to the status of icons transform our reality, making it more colorful and intriguing…
Created based on the font (Pop Manta) inspired by the silk-screen printing technique, popular among pop art artists.
Il. 1. The letter ‘A’ without a center – alludes to spilled ink in silk-screen printing, a popular pop art technique.
Il. 2. To reinforce the message, we raised both letters ‘T.’ This way, we achieved a reference to the Twin Towers, one of the most powerful symbols in the history of New York.
Il. 3. Logo before and after rebranding
The logo, inspired by pop art and New York, captures attention, builds brand recognition, and evokes positive emotions. Its creativity and dynamism reflect the spirit of one of the most exciting cities in the world and serve as a powerful marketing tool.
Everyone knows the yellow taxis – a symbol of New York. By using this color in the logo, we establish a direct link to the city’s image.
Il. 1. Basic version
Il. 2. Version on a yellow background
Il. 3. Contrast version on a black background
Font
Pop Manta
Zastosowanie
Logotype and advertising slogans
The font inspired by pop art is perfect for projects that require standing out and making an impression. Its expressive letters and unconventional combinations make it an ideal choice for projects aiming to differentiate themselves from the crowd and capture their customers’ attention.
Font
Roboto
Application
Text
Typography in text is a key element that significantly impacts readability and aesthetics. A well-chosen font can strengthen the message and give the text a unique character.
| Żółty #FFD616 | SCSS var $color-yellow | ◯ |
| R 255 G 214 B 022 |
Żółty
| Czarny #199C69 | SCSS var $color-green | ◯ |
| R 025 G 156 B 105 |
Czarny
| Koralowy #97BF0D | SCSS var $color-olive | ◯ |
| R 151 G 191 B 013 |
Koralowy
| Zielony #F06D07 | SCSS var $color-orange | ◯ |
| R 240 G 109 B 007 |
Zielony
A yellow logo on a black façade can influence the psychology of customers, stimulating positive feelings and encouraging interaction with the brand. This can lead to increased brand awareness among the audience.
On the other hand, a yellow logo on a black façade is associated with energy and optimism. The color yellow symbolizes joy, creativity, and positive emotions. Its use on a black façade adds elegance and luxury, creating a unique combination of dynamism and sophistication.
A similar approach can be observed in outdoor advertising. The colors of New York and pop art dominate, strongly identifying our center. Manhattan, as the center, adopts the yellow color, which, when combined with black, is the most contrasting color combination for the human eye.
The complexity of the facility, a large number of floors, and the heterogeneity of the inter-level communication structure necessitate the creation of an efficient visual information system. Its style aligns with the generally accepted identity of the place.
A place that exudes a welcoming attitude, greeting every customer in a natural way, helps personalize the center’s offerings and tailor them to the age and expectations of consumers.
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Creating fashion magazines for shopping centers is a fascinating task that requires a combination of creativity, vision, and an excellent understanding of the fashion industry. Our goal was to create an inspiring and professional medium that captures the attention of customers, promoting both fashion brands and the shopping center itself.
From model selection and styling to location choice and concept, we pay attention to every detail. Our photo sessions are exciting fashion stories that inspire and catch the eye.
We are a creative team dedicated to crafting unique concepts with passion.