Morena I
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Strategy
Brand Strategy, Storytelling
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Design
Art Direction, Design, Campaign
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Client
Carrefour
Outdoor Communication
Bold, beautiful, and independent – women are the true heroes of our time. We present our advertising campaign that focuses precisely on the target group of women. We aim to highlight their unique characteristics, passions, and needs, emphasizing the role of women as essential driving forces in society.
years of service
advertising supports
The campaign’s vision is to create an inspiring space where women can find products and services tailored to their needs. Our visual creations establish an airy atmosphere, symbolizing lightness, joy, and the possibility of fulfilling dreams. All set against a vibrant turquoise background, borrowed from the gallery’s logo, expressing positive energy, vitality, and optimism.
The images in our campaign convey emotions, inspiring women to discover and celebrate their individuality. The visualizations depict confident, smiling women who exude strength, elegance, and determination. Viewers can see them floating in the air, symbolizing their freedom and courage in pursuing their dreams.
In this campaign, we emphasize the diversity of the female experience. We present both products and services for active women who love sports and physical activity, as well as those who want to explore new fashion and beauty trends. We also promote products for women who appreciate relaxation and care for their health and well-being. Our shopping center is a true paradise for all women, regardless of their interests and lifestyle.

wiosna 2017
wiosna 2017

jesień 2018
jesień 2018

828×315
828×315

wiosna 2018
wiosna 2018

zima 2018
zima 2018
Prosale contests
For several years, we have organized a series of exciting contests primarily aimed at our main target audience – women. We have always strived to make our contests full of joy, inspiration, and unforgettable prizes that impact the lives of our participants.



Inauguration of
the Morena Center
Imagine a unique atmosphere that filled the space during the opening of the Morena shopping center in Gdańsk. This event was not only an exceptional opportunity to discover a new place for shopping and entertainment but also an unforgettable sensory feast. Concerts by top stars, exciting contests, and many family attractions made this event a memorable success. Morena has created a place where you can enjoy shopping, savor delicious cuisine, and have fun with your family. It’s a place that surprises and inspires, evoking joy and enthusiasm. The Morena opening event is a magical story that will forever stay in the hearts of the guests.
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We are a creative team dedicated to crafting unique concepts with passion.