Renewing the target group and emphasizing the more local character of the Morena shopping center was the pretext for creating a new image of the center.
Brand Persona
The new identity of the mall was built upon the creation of a ‘brand persona,’ whose identity was born from the combination of the logo’s shape with the language of emoticons and the Japanese Kawaii aesthetics. This combination allowed for the fun transmission of various contextual content, offering a practically endless range of possibilities.
kawaii_02
akademia cukiernika
akademia dekoratora
akademia filmu
akademia meteo
akademia ogrodnika
akademia sportu
gotuj z nami
helloween
jesien
taras
winner
wrotki
A series of exciting contests aimed at a new target group – families with children. We have always ensured that our contests are filled with joy, inspiration, and unforgettable prizes that have an impact on the lives of our participants.
We are a creative team dedicated to crafting unique concepts with passion.