Rossopomodoro

The creation of the visual identity for the Italian restaurant Rossopomodoro is a perfect combination of tradition and authenticity. The name itself refers to a Sicilian variety of tomato, the ‘rossopomodoro,’ which gives the restaurant a unique character and deep roots in Italian culinary culture.

Rossopomodoro’s visual identity is based on a red color palette, symbolizing the freshness and intensity of tomatoes. This reinforces the reference to the tomato variety, evoking its authentic taste and aroma. Red also alludes to the passion that Rossopomodoro invests in preparing its dishes and ensuring an exceptional culinary experience.

Visual elements of the identity, such as the logo and promotional material design, reflect traditional Italian patterns and style. This connection to tradition underscores the authenticity and culinary heritage of Rossopomodoro.

Furthermore, the visual identity uses photographs of fresh and colorful tomatoes from which Rossopomodoro’s dishes are prepared. This visual representation of the main ingredients combined with traditional elements emphasizes freshness, authenticity, and a love for Italian cuisine.

The creation of Rossopomodoro’s visual identity pays tribute to the tradition and Italian heritage of culinary passion. By using the red color palette, referencing the tomato variety, and incorporating traditional elements, Rossopomodoro presents itself as a place where customers can savor the authentic flavors of Italy and experience an extraordinary culinary journey.